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New urban West Blog

Rotary ROCKS in Escondido

The Escondido Rotary Club recently launched Rotary R.O.C.K.S., a new initiative to encourage philanthropy among students in the community. They needed a video to help promote this program and encourage other Rotary Clubs to implement it in their own schools.

We needed to show the challenges that Escondido faces, explain the idea behind Rotary R.O.C.K.S., demonstrate the effectiveness of the program, and inspire other Rotarians to adopt the program too.

We combined interviews with key Rotary Club members, footage we shot at local schools enrolled in Rotary R.O.C.K.S., and images from past Rotary events to produce a short documentary that can be used on the Rotary Club website, social media pages, and at Rotary presentations.

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