The Escondido Rotary Club recently launched Rotary R.O.C.K.S., a new initiative to encourage philanthropy among students in the community. They needed a video to help promote this program and encourage other Rotary Clubs to implement it in their own schools. We needed to show the challenges that Escondido faces, explain the idea behind Rotary R.O.C.K.S., demonstrate the effectiveness of the program, and inspire other Rotarians to adopt the program too. We combined interviews